BOLD & FUN
"Bold, fun & welcoming" were the key core words for creating Zalando branding zone.
We based the design of the zone on three pillars found in the space of Polin Museum. We were inspired by playful elements from the world of fashion – ruffles, stitching, puffed forms. We dressed each of the pillars in soft covers made of fine wool and combined organic forms with a cool mirror reflections.
FULL BRAND INTEGRATION
Guests could relax in the Zalando zone and enjoy the refreshing scent and taste of mandarins. Juice in the color of the Zalando logo could be sampled from a specially designed pillar-bar made of soft wool and half transparent textile.
ADAPTIVE FASHION
Zalando's adaptive fashion collection responds to diverse needs, with features such as easy fastening, prosthesis compatibility, special cuts for sitting positions, etc. We decided to show the collection on organic, orange display.
Commissioned by: Le Pont
Designers: Marta Szostek, Matylda Halkowicz, Natalia Wojciechowska
Producer: SUPERGIRLS DO DESIGN
Contractor: Jakub Jaździk, Zosia Kuluza
Furniture: IWC home
Textile: Dekoma Fabrics
Photo: Marta Szostek
Cover photo: Edward Wendt
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